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Terms change fast — verify in the app before claiming. Full terms: Deposit $10, Get $50 in Trade Credits (10x $5 credits, 30d expiry). CFTC DCM. 47 states + DC; not AZ, MI, NV. Must be 21+.

Their record

What this company has been in trouble for, and how the business works. Lawsuits describe allegations in complaints — not findings of liability.

Legal trouble

• 2026-08-05 — Novig (Ludlow Exchange LLC) sued New York (AG James, Gaming Commission) one day after launching sports event contracts, seeking to block state gambling-law enforcement via CFTC preemption — Emergency TRO denied by Judge McMahon (S.D.N.Y., Aug 2026) without reaching merits; PI pending. source
• 2026-08-06 — Sued Massachusetts, New Mexico, Washington (then Wisconsin, Aug 14) on the same federal-preemption theory — offensive declaratory-judgment strategy — MA stayed pending SJC Kalshi ruling; NM stayed to Aug 2027 under enforcement standstill; WA no ruling yet. source
• 2026-06-16 — CFTC designated Ludlow Exchange LLC a Designated Contract Market — Approved; launched 47 states Aug 4, 2026. source

How they get you

• September 2026 'Just Sports' campaign featured a near-nude Sydney Sweeney (disclosed equity partner); drew criticism from female athletes for objectification — analysts described it as intentional outrage marketing targeting young men; first-time depositors surged 218% Exploitation / sexualized targeting of young men; outrage-driven virality. source

Named mechanism = the behavioral trick each practice runs on.

Money & lobbying

• $75M Series B (Pantera Capital lead, $500M val, Feb 2026); reports of raise at ~$2B valuation (Sept 2026); founders Jacob Fortinsky + Kelechi Ukah; NY Mets official prediction-market partner; 21+ only.